英伦品牌文化

England brand culture

英伦保罗品牌文化----Brand culture of enlpaul

        【品牌价值观】
                个性品牌：永保年轻时尚的品牌个性

                创新发展：不断学习、不断创新

                团队协助：相互帮助、相互进步 

                快乐为上：以乐观的心态迎接每一天

 

        【品牌服务理念】
                真诚：以真诚赢得赞誉

                热情：用热情温暖每颗心

                舒适：提供家一般的舒适体验

                高品质：从细节中彰显高品质服务

 

        【品牌发展战略】
                全面发展：注重品牌整体形象维护、加强品牌全面化发展

                长远发展：每一次服务，都是为品牌的未来

                加盟合作：诚信第一、互利共赢、长远合作、共创未来

 

        【Brand values】
                Personality brand:Always keep the young fashion brand personality

                Innovation and development:Continuous learning、constant innovation

                Team assistance:Help each other、mutual progress

                Happiness is the first:Greet every day with an optimistic attitude

 

        【Brand service concept】
                Sincere:In good faith to win praise

                Enthusiasm:Warm each heart with warm

                Comfortable:Provide a comfortable home experience

                Superior quality:Highlight the high quality service from the details

 

        【Brand development strategy】
                All-round development:Focus on the overall image of the brand to maintain, strengthen the comprehensive development of the brand

                Long-term development:Every time the service is for the future of the brand

                Alliance cooperation:Integrity first,Mutual benefit and win-win, long-term cooperation, create a better future

英伦保罗品牌诠释----Brand interpretation of enlpaul

标识诠释--Logo interpretation

        英伦保罗的标志，采用充满生命活力的天然绿色设计，符合现代时尚环保的审美趋势，传达出“干练白领、年轻秀美”的品牌定位，生动形象，简约美观；而logo中间部分，运用温暖明亮的暖色调加以点缀，微妙微翘，富有时代潮流气息，彰显一丝不苟的品牌风格以及体贴入微的品牌服务；形状如秀美发丝的设计元素，飘逸且饱含时尚动感，更是突出了美发主题，恰到好处。标志整体富有艺术色彩，充满了创新思维，且形象贴切。

        The enlpaul signs, the use of full of life and vitality of the natural green design, in line with the aesthetic tendency of the modern fashion, environmental protection, to convey the "capable white-collar workers, young and beautiful" brand positioning, vivid, simple and beautiful; and logo in the middle part, using warm and bright warm tone to be decorated, Subtle and slight, full of the flavor of the times trend, highlighting the meticulous brand style and considerate service brand; shape design elements such as hair and beautiful, elegant and full of fashionable feeling is highlighting the theme of the hair, just right. Logo full of artistic color, full of innovative thinking, and the image of the appropriate.

品牌精髓--Brand essence

        行走在瞬息万变的现代社会，一定要保持自我风格的独特，或干练时尚，或充满青春活力，亦或是像都市白领一样，充满干劲，勇往直前。英伦保罗以其干练白领的时尚造型、年轻秀美的设计风格，以及热情贴心的服务态度，塑造出美妆品牌的精品。而充满自然朝气的品牌logo设计、专注时尚活力的品牌定位，以及强大的企业实力，无不彰显出英伦保罗“首当其冲，是为美”的品牌精髓。

        Walking in the fast changing modern society, must maintain a self style unique, fashionable and spell able, or full of youthful vigor, or like urban white-collar workers, full of energy and move forward. The British Paul to its capable white-collar fashion modeling, young and elegant design style, and warm and thoughtful service attitude, create brand beauty products. Full of natural vitality of the brand logo design, focus on brand positioning of fashion and vitality, and strong strength of enterprises, all of which show the Paul "bear the brunt is beautiful" brand essence.

英伦保罗品牌故事----Brand story of enlpaul

        20世纪60年代，英国有一个小有名气的美发造型美妆品牌——保罗，一直有条不紊地运营着，品牌主要以尊贵、大方的贵族形象，赢得了业界不少的赞誉。保罗从属于一个拥有相当实力的家族企业，而1951年出生的波文•保罗，正是这个家族企业的未来继承人。

        波文•保罗从小接受良好的英伦式家族教养，敏捷聪慧，对家族企业也表现出相当的禀赋与兴趣，大学期间，波文•保罗与家人商量后决定进修管理专业。1973年，波文•保罗以优异的成绩顺利毕业，毕业后的他开始在家族的企业中，将所学知识进行实践与探索。

        20世纪70年代，英国爆发经济危机，很多大中小企业都将面临着破产倒闭的危险，波文•保罗的家族企业的命运也恐怕在劫难逃，危在旦夕。此刻，波文•保罗突然开始意识到了自己的责任重大了，虽说他才刚毕业不久，很多方面的知识并没有真正地实践过，但波文•保罗当时暗下决心：一定要帮家族企业挺过这一难关。功夫不负有心人，经过波文•保罗的关键性建议，以及家族企业长辈的一起努力之下，终于，家族企业挺过来了。

        由于波文•保罗的关键时刻提出了重要建议，帮助了企业度过难关，1978年，家族正式将企业交给波文•保罗全权管理。波文•保罗接管企业之后，对品牌进行重新审视，全面塑造品牌形象。无疑波文•保罗的管理是正确的，经过多年的发展与壮大，保罗品牌在欧洲、美洲以及亚洲等地均拥有了强大的品牌影响力。

        波文•保罗非常看好中国内地市场，经过更新更全面的市场分析，决定将品牌定位为干练白领、年轻秀美，并融入家族优良的英伦绅士作风，将品牌名称改为英伦保罗。1994年，以法国皇冠集团（中国）有限公司为品牌载体，正式进入中国内地市场，并迅速地战领了其特有的市场份额。

 

        In the sixties of the 20th century, Britain has a minor celebrity hair styling beauty brand, Paul, has always been orderly operation, brand to noble, elegant noble image, won the industry a lot of praise. Paul belongs to a considerable strength of the family business, and in 1951 was born Bowen Paul, it is the future of the family business successor.

        Bowen Paul accepts since childhood the good British family upbringing, intelligent agile, the family business also showed considerable endowments and interest, the University, Bowen Paul and family to discuss decision learning management professional. In 1973, Bowen Paul graduated with excellent results, after graduation he began in the family business, the knowledge of the practice and exploration.

        In the 70s of the 20th century, British outbreak of the economic crisis, many medium and small enterprises will be faced with the danger of bankruptcy, the fate of Bowen Paul family business is probably doomed, is on the verge of death. Now, Bowen, Paul suddenly began to realize their own a great responsibility, although he only then just graduation soon, many aspects of knowledge did not really practice, but Bowen Paul was dark be determined: to help family businesses survive the crisis. Everything comes to him who waits, after Bowen, Paul's key recommendations, and elder of the family business together, finally, family business survived.

        Due to the key moment of the Bowen, Paul presents important advice, helping enterprises to tide over their difficulties, 1978 family officially enterprise to Bowen, Paul management authority. Bowen Paul took over the company after the re examination of the brand, the overall shape of the brand image. Bowen, Paul management is undoubtedly correct, after years of development and growth, Paul Brand in Europe, America and Asia have the powerful brand influence.

        Bowen Paul very bullish on the Chinese mainland market, updated more comprehensive market analysis, decided to brand positioning for capable white-collar workers, young and beautiful, and the integration of family excellent British gentleman style, the brand name change to enlpaul. In 1994, the French crown group (China) Co., Ltd. for the brand carrier, officially entered the Chinese mainland market, and quickly took its unique market share.

 

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