英伦品牌简介

brand introdution

英伦保罗品牌简介----Enterprise profile of enlpaul

        英伦保罗品牌源起于20世纪60年代,是英国美妆行业中的精选品牌,从属于拥有强大品牌管理机构、美发造型师团队,以及集时尚美发造型、专业秀发护理、新潮美甲、优雅美体美容等服务为一体的品牌集团。


        英伦保罗在国内外享誉着良好的品牌口碑,1994年法国皇冠集团(中国)有限公司,正式在国内建立,携手英伦保罗品牌以“开拓进取、追求卓越”的企业精神勇往直前、所向披靡,创下一个又一个事业高峰。而英伦保罗在强大的企业背景下,多年来一直专注于干练秀美的美妆风格,以首当其冲的发展态势,不断引进国际时尚前沿设计理念,融入新时期的时尚元素于创作中,且吸纳了大批时尚造型人士,以及高层品牌管理人才,大大地增强了品牌研发实力和服务能力,在众多的美妆品牌中脱颖而出,赢得广大客户的信赖与支持。现如今,英伦保罗的客户及品牌店面遍布世界各地。


        The enlpaul brand originated in the 20th century in the 1960s, British beauty industry in the selection of brands, from that to belong to own strong brand management agency, hair stylist team, and set fashion hair styling, professional hair care, trendy nail, elegant beauty salon, spa and other service as one of the integrated companies, the French crown group.


        enlpaul in the domestic and foreign renowned a good brand reputation, 1994 French crown group (China) Co., Ltd., officially established in the country, hand in hand the British Paul brand to "forge ahead, the pursuit of excellence" enterprise spirit of courage, invincible, a A and a career peak. And enlpaul in the strong business background, over the years has focused in the beautiful capable in a style of beauty, bear the brunt of the development trend, and constantly introduce the international fashion design concept, into the new era of fashion elements in the creation, and attract a large number of fashion modeling persons, and top brand management talent, greatly enhances the strength of research and development and brand service ability, come to the fore in many beauty brand, won the majority of customers trust and support. Now, customers and brand stores all over the world of enlpaul.


英伦保罗品牌诠释----Brand interpretation of enlpaul

标识诠释--Logo interpretation

        英伦保罗的标志,采用充满生命活力的天然绿色设计,符合现代时尚环保的审美趋势,传达出“干练白领、年轻秀美”的品牌定位,生动形象,简约美观;而logo中间部分,运用温暖明亮的暖色调加以点缀,微妙微翘,富有时代潮流气息,彰显一丝不苟的品牌风格以及体贴入微的品牌服务;形状如秀美发丝的设计元素,飘逸且饱含时尚动感,更是突出了美发主题,恰到好处。标志整体富有艺术色彩,充满了创新思维,且形象贴切。


        The enlpaul signs, the use of full of life and vitality of the natural green design, in line with the aesthetic tendency of the modern fashion, environmental protection, to convey the "capable white-collar workers, young and beautiful" brand positioning, vivid, simple and beautiful; and logo in the middle part, using warm and bright warm tone to be decorated, Subtle and slight, full of the flavor of the times trend, highlighting the meticulous brand style and considerate service brand; shape design elements such as hair and beautiful, elegant and full of fashionable feeling is highlighting the theme of the hair, just right. Logo full of artistic color, full of innovative thinking, and the image of the appropriate.


品牌精髓--Brand essence

        行走在瞬息万变的现代社会,一定要保持自我风格的独特,或干练时尚,或充满青春活力,亦或是像都市白领一样,充满干劲,勇往直前。英伦保罗以其干练白领的时尚造型、年轻秀美的设计风格,以及热情贴心的服务态度,塑造出美妆品牌的精品。而充满自然朝气的品牌logo设计、专注时尚活力的品牌定位,以及强大的企业实力,无不彰显出英伦保罗“首当其冲,是为美”的品牌精髓。


        Walking in the fast changing modern society, must maintain a self style unique, fashionable and spell able, or full of youthful vigor, or like urban white-collar workers, full of energy and move forward. The British Paul to its capable white-collar fashion modeling, young and elegant design style, and warm and thoughtful service attitude, create brand beauty products. Full of natural vitality of the brand logo design, focus on brand positioning of fashion and vitality, and strong strength of enterprises, all of which show the Paul "bear the brunt is beautiful" brand essence.


英伦保罗品牌故事----Brand story of enlpaul

        20世纪60年代,英国有一个小有名气的美发造型美妆品牌——保罗,一直有条不紊地运营着,品牌主要以尊贵、大方的贵族形象,赢得了业界不少的赞誉。保罗从属于一个拥有相当实力的家族企业,而1951年出生的波文•保罗,正是这个家族企业的未来继承人。


        波文•保罗从小接受良好的英伦式家族教养,敏捷聪慧,对家族企业也表现出相当的禀赋与兴趣,大学期间,波文•保罗与家人商量后决定进修管理专业。1973年,波文•保罗以优异的成绩顺利毕业,毕业后的他开始在家族的企业中,将所学知识进行实践与探索。


        20世纪70年代,英国爆发经济危机,很多大中小企业都将面临着破产倒闭的危险,波文•保罗的家族企业的命运也恐怕在劫难逃,危在旦夕。此刻,波文•保罗突然开始意识到了自己的责任重大了,虽说他才刚毕业不久,很多方面的知识并没有真正地实践过,但波文•保罗当时暗下决心:一定要帮家族企业挺过这一难关。功夫不负有心人,经过波文•保罗的关键性建议,以及家族企业长辈的一起努力之下,终于,家族企业挺过来了。


        由于波文•保罗的关键时刻提出了重要建议,帮助了企业度过难关,1978年,家族正式将企业交给波文•保罗全权管理。波文•保罗接管企业之后,对品牌进行重新审视,全面塑造品牌形象。无疑波文•保罗的管理是正确的,经过多年的发展与壮大,保罗品牌在欧洲、美洲以及亚洲等地均拥有了强大的品牌影响力。


        波文•保罗非常看好中国内地市场,经过更新更全面的市场分析,决定将品牌定位为干练白领、年轻秀美,并融入家族优良的英伦绅士作风,将品牌名称改为英伦保罗。1994年,以法国皇冠集团(中国)有限公司为品牌载体,正式进入中国内地市场,并迅速地战领了其特有的市场份额。

 

        In the sixties of the 20th century, Britain has a minor celebrity hair styling beauty brand, Paul, has always been orderly operation, brand to noble, elegant noble image, won the industry a lot of praise. Paul belongs to a considerable strength of the family business, and in 1951 was born Bowen Paul, it is the future of the family business successor